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LUCKYBERRY

Juice Café

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Ad Campaign

In Message Development, which was one of my Journalism classes, my team and I created an ad campaign for Luckyberry for our final project. Luckyberry is an up-and-coming juice cafe in Lawrence, Kansas. We created a Strategic Message Planner, print ad, digital ad, radio ad and tv commercial. Our goal was to create brand awareness and effectively promote Luckyberry.

LUCKYBERRY: Welcome
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STRATEGIC MESSAGE PLANNER

PRINT AD

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SM Ad.jpg

DIGITAL AD

RADIO AD SCRIPT

On Air Sign
Recording Studio

RADIO AD

TV COMMERCIAL SCRIPT

Camera on Crane
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TV COMMERCIAL

LUCKYBERRY: Projects
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